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Career growth at senior levels isn’t driven by skills alone but also how effectively you navigate change -internally and professionally. At Karmic Ally Coaching, I work with accomplished women professionals who want to strengthen their Executive Presence, lead with confidence, and position themselves for leadership roles. Many high achievers reach a point where progress feels harder than it should. Despite strong performance, they may experience hesitation, reduced visibility, or uncertainty about their next step. Change often sits at the heart of these moments. The Karmic Ally Coaching Change Management Quiz is a short self-assessment designed to help you understand how you currently respond to change and challenge at work.
 

Are You Alienating People with the ‘You’ Word?

You and I in Assertive Communication

 

In my post on building a positive reflex for career success, I shared the fact that while co-workers and bosses gave Gravitas a 67% score in evaluating Executive Presence, Communication or how we speak accounted for 28% of the score.

I’ve gone further into the need of a powerful vocabulary for exuding Executive Presence and a Professional Brand and covered some of the words that one should avoid.

But there’s more to our words and how we use them to communicate than we might realize.

Effective communication lies at the heart of assertive behavior and using your Signature Voice raises your presence.

Apart from your body language and tone of voice, the use of wrong words, or ‘poison phrases’ can alienate people for a lifetime.

One such word is using ‘You’ when communicating unless the intention is to alienate the other person.

Ever considered if you are inadvertently alienating people with the ‘You’ word?

 

How the You word wrecked agonizing havoc for a little girl

Using the You word got a little girl in trouble with friends

 

This is a real story about how ‘You’ created a lot of problems for a young girl.

Years ago, when my sister and I were at residential school, there was a student in my sister’s group – not because of any shared interests but simply because this set of students had joined school and grade at the same time and were yet to completely integrate with the class which had known each other since nursery.

The student who shall remain nameless managed to alienate the other members of the Group and damage control took place much later during Founder’s Day when her Mom came to the school and helped mend fences.

The girls called her a bully and rude. Her favorite phrases were full of ‘You’ and words like angry, irritate and annoy. Her conversations went along the lines of

 

Alka, you irritate me

Arti, you annoy me

Bhavna, you make me angry

 

And then walking away without giving the recipient of the message a chance to talk.

The first few times it happened with my sister, I told her to let it go. Maybe her friend was upset and not able to express herself. Then I told her to seek clarification, similar to Fogging the Critic or one of my favorite approaches to get specifics by Stun Gunning the Meanie.

The tactics didn’t work. Each time, her friend walking off in a huff.

Shortly after, I observed the girl was lonely and lost. She was labeled Aggressive and nobody wanted to talk to her or even sit with her at the dining table until the Founder’s Day event where parents are invited. Her Mom along with the other parents did the needful to facilitate the patch up.

When I look back, I realize she might have been overly assertive and her words did not quite communicate her message the way my pet friend Miss Coco, who’s an effective communicator extraordinaire does.

Had she moderated her words, this post might have had a different angle.

 

Assertive phrases are always better for effective communication

 

Change your world with your words

 

Assertiveness means being honest & calm and comes from a place of respect and trust.

It means communicating your viewpoint whether in words or deeds from a place of self-assurance, not fear of the other or the desire to dominate.

It means being mindful of what you are saying or doing and owning your communication.

We often don’t realize the effect that our words have on others or how it makes them feel. So in this case, when the girl was saying, for example, “Arti, you annoy me”, she made Arti feel confused and left wondering what she had done wrong.

Such phrases are also called “poison phrases” for the damage that they cause. A better way to get the same message across is to clarify the verb being used and the use of “I”. In other words, express how YOU are feeling. So to rephrase

When you pick your nose Arti, I feel annoyed

Leave room for dialogue, it helps in the long run.

 

Buddha quote on words influencing people

 

 

Other assertive tips include being specific and not making sweeping generalizations. So be mindful of using words like always and never. Be honest and accurate; give examples of a specific behavior.

Honest and accurate descriptions also go a long way to maintain relationships. In the student’s case, her ex-friends judged her based on her behavior and labeled her aggressive.

Instead of having judged her, an honest and accurate description of her behavior which could have mended fences earlier would have been “she makes hurtful comments when we talk.”

 

Ever put your foot in your mouth and alienated friends with the word ‘You’? If the answer is yes, then try out the tips for size and come back to share your experience. 

 

Talking of vocabulary and assertiveness, are you demonstrating Executive Presence. Download Karmic Ally Coaching’s Executive Presence Checklist and mini ecourse here or by clicking the below image. It’s on the house!

 

 

Karmic Ally Coaching's Executive Presence Checklist

 

 

Written by: Vatsala Shukla

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Photo Credit: Cat and Mouse by Vince Mig

 

Meet your coach

I believe the world would be a better place if high achieving professionals accepted setbacks and challenges to their careers as Wake Up Calls to embark on a Journey where their empowered course correcting actions create a New World Order that encompasses achieving their career aspirations & potential with authentic life balance.

If you’re a driven, passionate, talented and ambitious professional  who’s hit a speed breaker in your business or career and want to create your desired breakthrough to reclaim control of your situation, then you’ve come to the right place because we can work together on customized strategies and tactics that deliver results.

When my clients first reach out to me, they are not in a very happy place, needing clarity about themselves, their desires, chosen vocation and what will give them peace of mind. They are drawn to me for the very reasons that I highlight in Who Is Karmic Ally Coaching.

Lack of recognition at work, inability to project themselves with confidence and frustration are just some of their professional problems that are playing havoc with other areas of their life. They know they need to take radical steps to change the status quo but they also know they need support and accountability to get them their desired result.

I really get it, because I’ve experienced that dark night of the Soul. I know firsthand the outcome of getting lost in my work rationalizing decisions that were detrimental to other aspects of my life.

Like you, I’ve struggled with and won battles of stress management, corporate politics, life balance and career decisions to emerge in a place where I can confidently say that I live my desired life according to my personal Manifesto and have created a business that provides me with a platform for my desired lifestyle and self-expression for myself. I want that for you too!

Testimonials

Instrumental in assisting me through a challenging phase

Bharati Joshi profile pic Vatsala is a dynamic professional with a human touch. She was instrumental in assisting me through a challenging phase a year ago and I still put to use the techniques she generously shared for ensuring personal well-being in the humdrum of life. I wish her the best.

Bharati Joshi

Bharati Joshi
Development Enabler

Helped me by making a priority of what needs to be done

I approached Vatsala at Karmic Ally Coaching because of Shiny Object Syndrome. I have always had this distract me and the tools Vatsala gave me to avoid this have been such a great help.

Vatsala Shukla of Karmic Ally Coaching helped me by making a priority of what needs to be done and what can really be put on the back burner. The result was I accomplish more on a daily basis and am finally on track with my business.

One thing I liked was her Time Management Tips because they helped me break down my day where I could fit everything necessary in and even have time for myself. I found the experience exhilarating because I was a procrastinator and now am a doer.

I would recommend Karmic Ally Coaching to people who need guidance in their business and to learn how to plan their days better to achieve their goals.

Good luck going forward.

Love and Blessings,

Catherine

Recommended by Catherine M Laub, ACM, Spiritual Advisor and Coach 

Catherine M Laub, ACM, Spiritual Advisor and Coach

She is terrific at helping professionals handle change or challenges

Vatsala and I connected back in June of 2015 and later I came to know her better through a message she sent to me regarding my posts.

She is terrific at helping professionals handle change or challenges and then finding solutions to their life, career and business concerns.

She helped me as I struggled to learn LinkedIn and she provided guidance and support in the areas that I had yet to learn about. Her latest book, “5 Reasons your job hunt isn’t giving desired results: 10 Strategies to strengthen your game plan”, is a testament to her experience and skills as a mentor, coach, and author.

I recommend Vatsala for her ability to solve problems and search for solutions as she did for me when I didn’t know where to find the answers for myself. Thanks, Vatsala!

Recommended by Lorraine Price, Book Coach, Author, Book & Movie Reviewer

Lorraine Price
Book Coach

Made gratitude and self-reflection part of a regular routine

James Cullen profile photo    The Karmic Ally Gratitude Mastery Programme does exactly what it intends, which is to help make gratitude and self-reflection part of a regular routine.

 

I found it inspirational as it motivated ideas I would not have considered without it. Great job Karmic Ally.

James Cullen

 

James Cullen

Given me a jumpstart to move on

Thank you Vatsala, for helping me structure my immediate goals to make my presence felt in the Organization. Your calm and composed style of listening to what I was thinking regarding being stuck in my current job, not able to make my presence felt in the Leadership circle of my company, is praiseworthy.

You smartly made me connect with you quickly, asking the right questions, pushing me to arrive at the specific activities I need to take up. You were able to dig in to my natural qualities and make specific mention of them. You have given me a jumpstart to move on, handle my current situation and ideas to make it work for my better future.

 

The power of choice, many times I felt that I cannot control how I felt when someone makes a silly comment, or ignores me. I preferred to keeping away from that person to eliminate any conflicts. but after talking to you and accepting that if it is not practical to eliminate such situations, I have the power to choose, taking small steps to ultimately emerge a WINNER..

I would do things differently than any normal person would have done, thus leading to MAKING MY PRESENCE FELT. Thanks a lot.

 

Hema Dave, Deputy Manager, Commercial at Gujarat Gas Limited

Hema Dave
Gujarat Gas Company Limited
I adhere to the Certified Coaches Alliance Code of Ethics and Standards. A copy is available on request.
1st place BCB 2012
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