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Perception Management: 1 Skill You Need To Convince Stakeholders

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Perception Management and the skill of articulating your message

 

Last week I saw instances where an action or two done in good faith affected the person’s credibility and perception about their leadership and presence.

2 stood out for me because in all cases the individuals have lost ground and a certain amount of damage control will be required to redeem the situation.

One was a Coach who was put in Facebook Jail and was reaching out to her email list subscribers to keep posting in her Group while she cooled her heels in the slammer.

Considering that she is a Facebook Coach, that’s a hit on her credibility as a specialist and unless she swings this to her advantage, potential customers may shy away from her products and services.

I admire her and know she’s good but ………………………..

I’m not a Facebook Expert by any stretch of imagination and I’m second guessing that it had something to do with sending lots of messages via Messenger and somebody or somebodies might have gotten irritated and complained.

Messenger is being touted as the next best thing since sliced bread for reaching our followers on Facebook for business but what many Gurus forget is that there is a social element in Social Media as well as a fine line between marketing and spamming.

Then there was the instance of a marketing professional who messed up an important deal because she didn’t do her homework and pitched her proposal right out of the ballpark. Not satisfied, she badgered the prospective client with cold calls and is now getting the cold shoulder.

I appreciate the tenacity of the marketing professional because back in the day when I was working in the Big Four Accounting firms, despite my client-facing role, I used to be involved in many of the proposals we’d send out and there is a lot of hard work involved.

It was not just filling up a template with numbers; we’d research the client, the market and draw on our firm experience to demonstrate why we were the right choice.

Quite often we’d win the mandate not because we were the cheapest but because the client liked the way the pitch team approached them.

2 completely different examples but the point is, it doesn’t matter what you know but what the other person thinks of you.

In a world that is going more digital by the day, our online actions take on a deeper significance. Here’s another example from my own experience.

I received a cold email from a company offering me soft skills and leadership services. No personalization in the email and apparently no research on the company that they were sending the email to.

I decided to research this company a little more and what better place than LinkedIn?

It turned out the sender and I had 25 mutual connections of which quite a few were known to me at both a personal and professional level.

So I called the sender and asked how they had found me. I got a rude response about being in a marketing database and the conversation went in a completely different direction with my giving a few tips on Permission Marketing.

In return I was instructed to send an email requesting to be removed from their database that I did pronto.

I continued my research on this company and found they had plagiarized a blog post from a reputed SEO and content marketing company that I do follow and an author whom I admire and posted it on LinkedIn’s Pulse.

Their credibility is completely destroyed in my eyes.

Sometimes it depends upon the story and how you present facts that can create a completely different perception as was pointed out in an HBR Article called Managing Perceptions where the case study was about the propaganda created involving the incident during the Blair government of the capture and release by Iran of Britain’s 15 sailors and how both sides managed the “truth” of the story and its aftermath.

Key lessons were shared in that post but one that is worth thinking about seriously is managing stakeholders sensitively because they will be the first to point out the blatant use of spin or concealment.

Perception is important in the corporate world where there are enough competent professionals vying for the top spots and sadly, everybody is dispensable.

Credibility and executive presence are more important now than ever.

Of course the degrees from prestigious organizations will get your foot through the door but after that, your ability to demonstrate your leadership potential depends upon your actions and how they are interpreted.

 

Leadership requires attitude and action

 

In other words, you need to get a new skill that isn’t really taught in school but in life experience – Perception Management.

The perception that I’m talking about isn’t just how your boss or senior decision makers see you but includes the perception of your peers and subordinates at work too. If you are in a role where you are facing outside parties, then their perception becomes important too.

The art of being able to articulate your message and what you stand for requires social intelligence which is also important for leaders at all levels and for professionals who want to get ahead in their careers.

 

Are you sending out the right message at work or to clients?

 

If not, I invite you work with me for 30 minutes on your Executive Presence in a low risk low cost activity with high value.

This is a special offer for my Executive Presence Workbook.to help you raise your visibility at work and demonstrate your leadership skills.

 

Karmic Ally Coaching Executive Presence Workbook Offer

 

In addition to receiving the workbook, you will also get a 30 minute feedback session once you complete the workbook and submit your answers. This special offer has a value of $147 but you can get it for $17.

It’s different from my full-fledged coaching package and ideal if you need a shot in the arm to take the next steps to raising your profile at work.

The feedback session is going to be a pure one with no hidden selling etc and it is a precious offer because I want 2018 to be a great year for you on the professional front.

The full details are available by clicking here

 

 

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6 Responses to “Perception Management: 1 Skill You Need To Convince Stakeholders”

  1. Reba Linker says:

    Oh my goodness, what a timely post, Vatsala. Perhaps a special category that deserves your attention is the field I find myself – the personal growth/healing online community. I think special issues arrive because of the ‘soft boundaries’ that permeate this particular world. For example, sharing vulnerability without being seen as weak, or sharing excitement and enthusiasm over another’s work, without being seen as lesser-than. These are issues I’ve been observing, both as regards myself, and others’ presentations as well. Fascinating topic. I think I may just have to explore your very generous offer!

    • Karmic Ally says:

      Boundaries in the personal development/healing industry tend to be softer than in the corporate world, Reba, and self-regulation is required. It’s easier to do damage control in the offline world where the audience is smaller but the online world – a whole different ball game. Thank you for signing up for my Executive Presence Workbook. I’m looking forward to our feedback session.

  2. Nathalie says:

    I agree with your observation in both cases. Too many people call themselves “and don’t necessarily reflect that title in their actions. Like you I don’t judge and I commend them for taking a stand and becoming an entrepreneur and wanting to lead others. I just know social media is overcrowded and overused. Too many people give themselves permission to message others without having some type of connection first. Great reminder about the Facebook police…lol For sharing.

    • Karmic Ally says:

      One never knows what will trigger off the Facebook Police, Nathakie, so its good to err on the side of caution. 🙂 I’m a fan of this lady and have known her for a long time via Facebook so her sharing what has happened made her rise even further in my eyes but there are others who might not know her so well and that is where Perception Management becomes important. One can always turn mishaps into teaching opportunities and I hope that will be the case here.

  3. Great piece of advise! Often we think that we are projecting certain energy or image to our friends, family, clients, loved ones.. which does not resonate with what/how actually perceive them. In my work with women, some very famous ones it was surprising for me to find out how under-confident they felt but it was never portrayed to me or other clients. On the contrary I have also experienced some leaders’ actions totally contradictory to their teachings. For me personally, being open to feedback helped me to understand my perception on others. 😉

  4. Suzie Cheel says:

    The facebook police seem to have several people i know in jail. You linkedin experience is disappointing, Permission marketing!! I believe attraction marketing is the new way to go I think you quotes says it all thanks xxoo

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Meet your coach

I believe the world would be a better place if high achieving professionals accepted setbacks and challenges to their careers as Wake Up Calls to embark on a Journey where their empowered course correcting actions create a New World Order that encompasses achieving their career aspirations & potential with authentic life balance.

Using a combination of intuition and analytical skills, I help my clients identify their real issues with exercises to still their mind and allow their inner feeling to emerge in a place of confidentiality and trust.

I work with driven, passionate, talented and ambitious professionals who’ve hit a speed breaker in their business or career create their desired breakthrough reclaiming control of their situation with customized strategies and tactics that work.

When my clients first come to me, they are not in a very happy place and need clarity about themselves and their chosen vocation. Their professional problems are playing havoc with other areas of their life. They know they need to take radical steps to change the status quo but they also know that they need support and accountability to get them their desired result.

I really get it, because at one point, I also experienced getting lost in my work rationalizing decisions that were detrimental to the other aspects of my life. I’ve struggled with and won battles of stress management, life balance and career decisions to emerge in a place where I can confidently say that I live my desired life according to my personal Manifesto and have created a business that provides me with a platform for my desired lifestyle and self-expression for myself. I want that for you too!

I adhere to the Certified Coaches Alliance Code of Ethics and Standards. A copy is available on request.
1st place BCB 2012
Email: Vatsala(at)karmicallycoaching(dot)com Phone:91 9818517664
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