Like any business owner, I’m always looking for effective ways content marketing tactics to raise the visibility of my business and awareness about Karmic Ally Coaching’s brand.

Content marketing for me means getting my message out to my audience using mediums that appeal to them. Blogging is one way but there are other mediums where we can repurpose our content to reach a wider audience such as videos, podcasts, ebooks, infographs and sharing slides to name a few.

These mediums enable us to raise our profile and build our brand in the same way that career professionals do.

In my book Get Noticed! 15 Insider Tips guaranteed to improve your Executive Presence  I write about building your own brand and also address looking for opportunities to raise your profile because you’ve got the power to create your world.

The same tactics can be used to build your brand and raise your profile with a much larger audience where you might find fellow professionals who can provide you with information for advancing your career.

I’m talking about LinkedIn, which I consider the best networking platform for professionals and businesses.

The best tool you can use is LinkedIn SlideShare (formerly Slideshare) that allows us to upload Presentations, Documents, Videos, Infographics and even create Clipboards with slides from presentations that we like and then share them with the world across social media sites that include Google+, Facebook, Twitter and LinkedIn (similar to Pinterest).

When you link your LinkedIn Profile and SlideShare together your uploaded presentation, gets shared in your LinkedIn update which means indirectly, you’re maintaining your presence in front of your connections.

Who knows? One of them may Like, Comment or even Share your presentation with their circle which means added exposure to their network.

You can also add your SlideShare presentations to the summary portion of you LinkedIn profile with a single click (see how I’ve done it here).

SlideShare also has an internal search function that people use to find presentations on topics of interest to them and this increases your visibility in front of professionals already using this.

In case you are new to SlideShare, here is some information that will put my recommendation in perspective.

9 Facts about the awesome social tool LinkedIn SlideShare

The data and statistics below have been collected from LinkedIn Slideshare’s website, Wikipedia and research on the internet. Figures may change from time to time and this information is relevant as of June 2018.

• Slideshare was founded in October 2006 and acquired by LinkedIn in May 2012. So once you link the two (the resources section of LinkedIn provides information on how to do this) you can easily reach a wider audience with your uploaded presentations and documents.
• SlideShare was rebranded to LinkedIn SlideShare in August 2015.
• LinkedIn SlideShare ranks among the top 156 most visited websites in the world (Alexa ranking in June 2018).
• LinkedIn SlideShare has 80 million users worldwide.
• Total number of pieces of content shared to date is 18 million.
• There are 40 content categories in this slideshare hosting service which is available in 5 languages.
• In February 2011 SlideShare added a feature called Zipcasts, a social web conferencing system that allows presenters to broadcast an audio/video feed while driving the presentation through the Internet. Zipcasts also allows users to communicate during the presentation via an inbuilt chat function.
• Google indexes your SlideShare presentations, including notes and transcripts which means you can be found via a Google search that raises your credibility for the topic of your presentation and any keywords that you want to be identified with in relevant queries.
• If you are in business and want to amplify your lead generation tactics, then the good news is you can insert Calls to Action and live links anywhere after the first 3 slides. Please note, this can’t be done in the description of the presentation.

I mentioned earlier that you can share your presentations on other social media platforms as well as embed on your website.

To give you a live examples, here is one of my presentations on SlideShare.

You can see all my presentations at SlideShare Vatsala Shukla Presentation. (remember to follow me!)

Do you use LinkedIn SlideShare to raise your presence and enhance your brand image?

Share you experience with other readers in the Comments Box below and raise your profile!

This blog post was written in March 2014 and has been updated to take into account all the wonderful changes that have since taken place at LinkedIn SlideShare.

Written by Vatsala Shukla

A few months back, there was a discussion in one of the Groups that I subscribe to about whether people actually found jobs through LinkedIn.

The answers were more towards Nays than Yaes with lots of other comments.  However, LinkedIn is the number One social media network for professionals looking for jobs and business.

Whether you would vote with a Yes or a No, there is always the possibility that you might land a job or a project through your LinkedIn network. It’s safer to err on the side of caution.

Executive search firms and others do Google your name when you apply for a job. It’s a good idea to have a strong profile on LinkedIn. It might just prove to be the differentiator in your getting an unexpected job interview call.

This week’s post focuses on 5 key profile-raising tips for you to try. Who knows, you might just make it to the top percentiles of most viewed profiles this year!

Claim your unique LinkedIn URL

When you first subscribed to LinkedIn, you might have noticed that your name appeared as say, JohnDoe123. Consider what happens when there are dozens of John Does’ on LinkedIn?

If someone is trying to connect with you, they would have to go through the whole list until they find you, especially if you haven’t uploaded a profile picture. The easiest way to demonstrate professionalism is to claim a unique URL for your profile. For example: www.linkedin.com/in/JohnDoe.

If you are thinking WIFM (what’s in it for me), well, when people type your name into a search engine, the chances of your name appearing increase. It becomes easier to include your LinkedIn URL in your email signature. May I add it also looks more professional?

Bonus Tip: Remember to set your LinkedIn profile to ‘public’.

Upload a professional photograph

Whatever you do, please upload a professional and high-quality photograph of yourself. In the event your unique LinkedIn URL draws someone to your profile page, they’d certainly like to see a face that goes with the profile.

At the same time, keep in mind that LinkedIn is a very different platform to Facebook and other social networking sites. Cute photographs of your pets or those of you in casual attire are to be avoided, as are cartoon characters. Keep that for Facebook.

I remember a Coach with whom I am connected on LinkedIn had a photograph of him in a sweatshirt with yellow stripes. We connected as we knew each other but others would not have thought him professional enough.

Things have been very different for him ever since he put on a suit – He made it to the 1% most viewed profiles for 2012!

Craft an eye-catching profile headline

Apart from your photograph, anyone who might stumble on your profile through the People You May Know Section or through a search engine would look at your profile headline. Optimize this section of your LinkedIn profile by creating an interesting, informative profile and eye-catching headline.

I suggest that you think about what you do and not what your qualifications are. Like an elevator speech but shorter and to the point.

Develop a professional summary statement that makes you shine

Your professional summary statement should make a viewer want to learn more about you and if there is a match of interests, want to connect with you. Make sure it is short, concise and confident.

Talk about your qualifications and goals and a brief history of your career and your proven skills. Make it easy for the reader by putting in the information in paragraphs or by using bullet points.

List your key skills

This section is a great place to bring out all your skills. These are the key words that a headhunter or executive search professional will be typing in during his search. You want to make the cut.

Use key words and phrases that relate to your actual skills and work experience. Remember, your assertions will be verified at a later date. Be authentic. You are allowed a limited number of skills, so choose well.

The best part of listing your skills is that it is easy for your contacts to endorse you if they don’t have time to write a recommendation or do not know what to write. When you receive an endorsement, consider reciprocity for a skill that you know your endorser has. That too will bring viewers to your profile.

Bonus Tip: Update your status at least once a week

Most professionals that I know visit LinkedIn once a day; some keep it open all the time. It all comes down to what works for you.

I recommend updating your status at least once a week. This could be anything – liking a conversation in a LinkedIn Group, commenting on a post, connecting with someone new, sharing an interesting article that you have read.

The end objective is to keep your profile on the radar screens of other people- to engage in dialogue to meet with professionals with similar interests.

Pick up some more job-hunting tips on LinkedIn in my post 5 LinkedIn Tips you need to apply if you want Job Hunting Success.

Think of your LinkedIn profile as an interactive business card. It’s a summary of your professional experience, interests, and capabilities. It is your online curriculum vitae without the 3-page rule.

A strong profile is a key differentiator in the job market. Make sure your profile is 100% complete and make it one that a fellow professional would want to view and connect.

Have you tried any of these tips? How did they impact your Profile Views or Invitations to Connect? Please do tell me in the comments box below.

With a proper professional profile and savvy 15-minute actions on a daily basis, you can leverage LinkedIn to increase your visibility and credibility. This, as you know are hallmarks of a credentialed professional.

Here is an easy way to do it yourself with my help – Build Your Brand on LinkedIn. Click the preceding link or the image below to learn more.

This post was first written by Vatsala Shukla on April 13,2013 and has been updated for relevance and new information in 2023.