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Perception Management: 1 Skill You Need To Convince Stakeholders

Perception Management and the skill of articulating your message


Last week I saw instances where an action or two done in good faith affected the person’s credibility and perception about their leadership and presence.

2 stood out for me because in all cases the individuals have lost ground and a certain amount of damage control will be required to redeem the situation.

One was a Coach who was put in Facebook Jail and was reaching out to her email list subscribers to keep posting in her Group while she cooled her heels in the slammer.

Considering that she is a Facebook Coach, that’s a hit on her credibility as a specialist and unless she swings this to her advantage, potential customers may shy away from her products and services.

I admire her and know she’s good but ………………………..

I’m not a Facebook Expert by any stretch of imagination and I’m second guessing that it had something to do with sending lots of messages via Messenger and somebody or somebodies might have gotten irritated and complained.

Messenger is being touted as the next best thing since sliced bread for reaching our followers on Facebook for business but what many Gurus forget is that there is a social element in Social Media as well as a fine line between marketing and spamming.

Then there was the instance of a marketing professional who messed up an important deal because she didn’t do her homework and pitched her proposal right out of the ballpark. Not satisfied, she badgered the prospective client with cold calls and is now getting the cold shoulder.

I appreciate the tenacity of the marketing professional because back in the day when I was working in the Big Four Accounting firms, despite my client-facing role, I used to be involved in many of the proposals we’d send out and there is a lot of hard work involved.

It was not just filling up a template with numbers; we’d research the client, the market and draw on our firm experience to demonstrate why we were the right choice.

Quite often we’d win the mandate not because we were the cheapest but because the client liked the way the pitch team approached them.

2 completely different examples but the point is, it doesn’t matter what you know but what the other person thinks of you.

In a world that is going more digital by the day, our online actions take on a deeper significance. Here’s another example from my own experience.

I received a cold email from a company offering me soft skills and leadership services. No personalization in the email and apparently no research on the company that they were sending the email to.

I decided to research this company a little more and what better place than LinkedIn?

It turned out the sender and I had 25 mutual connections of which quite a few were known to me at both a personal and professional level.

So I called the sender and asked how they had found me. I got a rude response about being in a marketing database and the conversation went in a completely different direction with my giving a few tips on Permission Marketing.

In return I was instructed to send an email requesting to be removed from their database that I did pronto.

I continued my research on this company and found they had plagiarized a blog post from a reputed SEO and content marketing company that I do follow and an author whom I admire and posted it on LinkedIn’s Pulse.

Their credibility is completely destroyed in my eyes.

Sometimes it depends upon the story and how you present facts that can create a completely different perception as was pointed out in an HBR Article called Managing Perceptions where the case study was about the propaganda created involving the incident during the Blair government of the capture and release by Iran of Britain’s 15 sailors and how both sides managed the “truth” of the story and its aftermath.

Key lessons were shared in that post but one that is worth thinking about seriously is managing stakeholders sensitively because they will be the first to point out the blatant use of spin or concealment.

Perception is important in the corporate world where there are enough competent professionals vying for the top spots and sadly, everybody is dispensable.

Credibility and executive presence are more important now than ever.

Of course the degrees from prestigious organizations will get your foot through the door but after that, your ability to demonstrate your leadership potential depends upon your actions and how they are interpreted.


Leadership requires attitude and action


In other words, you need to get a new skill that isn’t really taught in school but in life experience – Perception Management.

The perception that I’m talking about isn’t just how your boss or senior decision makers see you but includes the perception of your peers and subordinates at work too. If you are in a role where you are facing outside parties, then their perception becomes important too.

The art of being able to articulate your message and what you stand for requires social intelligence which is also important for leaders at all levels and for professionals who want to get ahead in their careers.


Are you sending out the right message at work or to clients?


If not, I invite you to check out a resource and work on your Executive Presence in a low risk low cost activity with high value.

This is a special offer for my Executive Presence Workbook.to help you raise your visibility at work and demonstrate your leadership skills.


Karmic Ally Coaching Executive Presence Workbook Offer


This special offer has a value of $47 but you can get it for $17 or you can upgrade to a Power Coaching Session (by application only for a nominal fee of $97).

The Power Coaching Session different from my full-fledged coaching package and ideal if you need a shot in the arm to take the next steps to raising your profile at work.

This session is optional and you can get the details after purchasing the workbook.

The full details are available by clicking here



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Meet your coach

I believe the world would be a better place if high achieving professionals accepted setbacks and challenges to their careers as Wake Up Calls to embark on a Journey where their empowered course correcting actions create a New World Order that encompasses achieving their career aspirations & potential with authentic life balance.

I work with driven, passionate, talented and ambitious professionals who’ve hit a speed breaker in their business or career create their desired breakthrough reclaiming control of their situation with customized strategies and tactics that deliver results.

When my clients first reach out to me, they are not in a very happy place, needing clarity about themselves, their desires, chosen vocation and what will give them peace of mind. They are drawn to me for the very reasons that I highlight in Who Is Karmic Ally Coaching.

Their professional problems are playing havoc with other areas of their life. They know they need to take radical steps to change the status quo but they also know they need support and accountability to get them their desired result.

I really get it, because I’ve experienced that dark night of the Soul. I know firsthand the outcome of getting lost in my work rationalizing decisions that were detrimental to other aspects of my life.

I’ve struggled with and won battles of stress management, corporate politics, life balance and career decisions to emerge in a place where I can confidently say that I live my desired life according to my personal Manifesto and have created a business that provides me with a platform for my desired lifestyle and self-expression for myself. I want that for you too!

I adhere to the Certified Coaches Alliance Code of Ethics and Standards. A copy is available on request.
1st place BCB 2012
Email: Vatsala(at)karmicallycoaching(dot)com Phone:91 9818517664
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