The answer to my question is a big Yes. Looks do matter when brand building on social media sites.
Brand building isn’t just a corporate world thing, when you engage on social media sites, you are creating your own brand and this means that you need to pay attention to the profiles that you are creating. I’m not just talking about LinkedIn, but also other sites like Facebook, Twitter, Pinterest, Google Plus and Tumblr to name a few biggies.
Each of these sites has its own rules and engagement practices but the onus to come out looking good rests with you. That is how the world sees you.
Your friends and colleagues who know you will ‘get your jokes’ but others whom you may wish to connect with may not.
Here in my first video on 3 Tips for Brand Building, we’re looking at your look and how it can be impacting your ability to connect and engage on social media as well as your personal brand. The slides can also be viewed on SlideShare.
Video, Slides and post written by Vatsala Shukla
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