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Do you follow up?

Do You Follow Up?

It always helps to have a good networking strategy while seeking a new job or new customers.


Your actions should include relationship-building activities which include but are not restricted to:

Net-weaving; where you help others with whom you are networking thus showing your value to others

Personal references to people whom you are trying to reach

Raising your profile by subscribing to memberships of key associations & groups where you will meet the  right people associated with your field. Make sure you are an active participant as well!

Attend conferences and seminars related to your targeted field and audience.

When applying for a specific job or business, get input if possible, on your job specific resumes and cover letters before sending them out.


Considering that you have done at least one of the above activities, do you think you have done enough?


If your answer is yes…… then sorry, you’ve only completed part of the task.

If your answer is no you went ahead with the step of following up on your activity…. then congratulations, you are nearer to your objective than you thought.

In other words, doing a follow up is essential for any person trying to get a new job or new customers. The best part is that it is quite easy and all that it requires is taking a deep breath and doing it.


Follow Up Techniques

There are four techniques for doing follow-ups with different levels of efficiency ,effectiveness and personal touch. 

Following up in-person is personal and can be very effective. Attend workshops, conferences and networking events where professionals from your field or niche market congregate. The beauty of this method is that you get a chance to renew contacts and make new ones with the opportunity to follow up further by email or a phone call.

Following up by phone can be both very efficient and effective. Call ahead with your purpose and then send an email requesting a confirmation of receipt. If you don’t get the response, call again. Four times out of five, I have discovered that new information surfaces that can be useful further ahead in refining your strategy and approach.  

Using email saves time but can be construed as impersonal and may be deleted without being read. Email is best for quick introductions and follow-ups, especially if the recipient is expecting your email.

Using social networking websites is an effective way to connect with others. Sites like LinkedIn offer the facility of being “introduced” through your existing contacts. This enhances your credibility as well since all like to deal with known people. This kind of introduction can then be followed up with a phone call or email to discuss the exact nature of your business. 

I personally recommend starting with a phone call followed by an email. If you are more comfortable with an email followed by a telephone call then please do so. What is more important is that you do a follow-up whether the person you are following up is a prospective customer or potential employer. This helps to confirm your interest.

Doing follow ups should not be ignored. If you still have doubts, check out the post by Robert Middleton of www.actionplan.com at  http://www.raintoday.com/library/articles/it-wont-kill-you-to-follow-up/  

What about you? Do you follow up after first introductions or let connections gather dust?  Do share your strategy with us in the comments box below.          

Written By: Vatsala Shukla

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Meet your coach

I believe the world would be a better place if high achieving professionals accepted setbacks and challenges to their careers as Wake Up Calls to embark on a Journey where their empowered course correcting actions create a New World Order that encompasses achieving their career aspirations & potential with authentic life balance.

Using a combination of intuition and analytical skills, I help my clients identify their real issues with exercises to still their mind and allow their inner feeling to emerge in a place of confidentiality and trust.

I work with driven, passionate, talented and ambitious professionals who’ve hit a speed breaker in their business or career create their desired breakthrough reclaiming control of their situation with customized strategies and tactics that work.

When my clients first come to me, they are not in a very happy place and need clarity about themselves and their chosen vocation. Their professional problems are playing havoc with other areas of their life. They know they need to take radical steps to change the status quo but they also know that they need support and accountability to get them their desired result.

I really get it, because at one point, I also experienced getting lost in my work rationalizing decisions that were detrimental to the other aspects of my life. I’ve struggled with and won battles of stress management, life balance and career decisions to emerge in a place where I can confidently say that I live my desired life according to my personal Manifesto and have created a business that provides me with a platform for my desired lifestyle and self-expression for myself. I want that for you too!

I adhere to the Certified Coaches Alliance Code of Ethics and Standards. A copy is available on request.
1st place BCB 2012
Email: Vatsala(at)karmicallycoaching(dot)com Phone:91 9818517664
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